Flora Miranda, presented her Couture collection spring-summer 2019 entitled “Deep Web” in Paris. The designer dedicates her “Deep Web” collection to explaining the process of teaching a machine what a garment is and how it is produced as she calls it “Machine Learning” for fashion.

The collection ‘Deep Web’ is the designer’s visualization of her very own approach to the idea of ‘Machine Learning’: inspired by American transgender artist Amanda Lepore’s image, each design of the collection plays with feminine body shape. The dresses generically reproduce the most stereotypical, current image of ‘femininity’, playing upon the strict categorisation a computer implies, and the way computers deal with a fine variety of genders. By working with Lepore’s unique shape, the designer gives the computer a model to learn with, while teaching it how clothing works.

The mechanical aspect of the collection makes the presented clothing literally a product: each dress is pre-made for a client, sold, consumed.

The approach she is following with ‘Machine Learning’ visualizes through outfits that each portray one step in the computer learning process. In addition to the presentation of the designs, the event merges with an informative keynote presentation composed by the Swiss artist Simone C.

Niquille and moderated by the American Internet artist Signe Pierce, who will travel to Paris just to educate the audience about machine learning in fashion. The artist’s image of digital fluidity challenges critical thinking of artificial intelligence, especially with her sceptical approach to the mathematical segmentation and categorisation of the world.

The main questions that will be discussed during the keynote are: Which of our vital values, such as organic beauty, are lost in the structural systems we experience? Which bodies will be created by computers in the future? What are the beauty ideals that will dominate future societies?

By teaming up with artists from fields outside her own, Flora Miranda not only creates designs that are based on those questions, but also enters the debate around the future of technology, beauty and fashion.

To fully understand the distinctiveness behind the collection and how fashion will evolve in the next 10 years, it is needed to attend the keynote event around the presentation of the collection – so be there or be square!

The information provided is crucial to be able to develop, to innovate and to rethink fashion- especially, because intelligent machines are the base of modern production processes and the event ought to show our audience how Flora Miranda uses technology to shape the future of fashion and clothing production. For the sake of learning, collaboration and communication, the keynote presentation will move away from a classic theoretical lecture – it is aimed to speak through clothing, the language the designer and the audience speaks.Flora Miranda’s mission is to challenge the obsolete notions of haute couture, and for some years now has been exploring physical boundary experiences that take place in real and virtual spaces. She sees the body as pure information – a thought that makes it possible to send the body “like an e-mail”. By this novel, techniques are found and detached from design tradition or history.Photos: Laetitia Bica

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